Biz with Becs
29.7%
YoY Revenue Growth
$150K+
Revenue Recovered
240+
Clients Led
98.5%
Team Retention
74%→47% Churn Reversed
50+ SOPs Built
40% Faster Edit Cycles
44-Person Team Led
200% Ad ROI at Arden Theatre
30% Agent Sales Lift at RE/MAX
The Through-Line
A career built on building what didn't exist yet.
The pattern has always been the same.
I walk into organizations where things run on instinct and tribal knowledge — and I build the infrastructure that makes them scalable.
Whether that was a theatre company at 24, a real estate brokerage at 30, or a nationwide media agency at 35, the work has been consistent: replace chaos with clarity, so the people inside can finally create.
That's not a resume arc. That's a point of view about how organizations actually grow.
2014–2016
Hedgerow Theatre & Villanova Marketing Fellowship
Philadelphia, PA
Built institutional fundraising infrastructure from scratch. Authored an $80K grant proposal. Led the theatre's first video-first digital marketing strategy while earning my M.A. in Theatre & Nonprofit Management with Honors. Here I developed my foundational lens: every audience has a journey, and design moves them through it.
2016–2018
Arden Theatre Company — Marketing Manager
Philadelphia, PA
Managed a $15K paid media budget producing $30K+ in ticket revenue — a 200% ROI. Grew pixel audiences from 14,000 to 21,000. Launched the company's first video content series. Created SOPs and process documentation for every marketing function. Marketing without operational discipline is just noise — I learned that here.
2018–2021
RE/MAX Main Line + Fractional COO Work
Fractional
Nationwide
Technology and marketing infrastructure lead for 100+ real estate agents — 30% sales performance lift through CRM adoption and digital training. Simultaneously served as Fractional COO for growth-stage fitness, real estate, and digital marketing clients: implemented CRM systems, authored first-ever SOPs, and achieved 100% adoption rates across organizations that had previously run on founders' memories.
2020–2021
FMO Media — Digital Marketing Manager
promoted
Nationwide
Joined as Digital Marketing Manager and immediately began building: codified SOPs and internal processes, engineered storytelling-driven digital strategies, streamlined onboarding workflows, and led training standardization across the department. Promoted within 10 months.
2021–2022
FMO Media — Director of Client Services
Promoted
Nationwide
Elevated the Digital Marketing Team's operational structure, increasing departmental productivity 25% through AI and automation. Developed teams around servant-leadership principles. Prepared and won an RFP for a government contract, expanding the agency's footprint. Promoted again within 12 months.
2022–Present
FMO Media — VP of Operations
Executive
Nationwide — 240+ Clients, 44-Person Team
Rebuilt a founder-dependent, high-churn agency from the inside: 50+ SOPs, HubSpot and Asana overhauls, a predictive client health scoring system, and a culture of accountability. Result: 29.7% YoY revenue growth, churn reversed from 74% to 47%, $150K+ in recovered revenue, and 98.5% team retention across 44 people nationwide.
2023–Present
Eastern University + Alliance Practice
Fractional / Adjunct
Adjunct Instructor & Fractional CMO
At Eastern University, improving program quality 25% in a 5-week operational audit. As Fractional CMO for Alliance Practice, repositioning their brand using StoryBrand, designing a podcast-driven content machine, building AEO strategy, and developing the operational onboarding infrastructure. The through-line: I build systems that help organizations grow with clarity.
Operational Case Studies
Problems I was built to solve.
Revenue Operations & Retention Strategy
Reversing a Churn Crisis at a Nationwide Media Agency
Industry: Media Fulfillment Agency · Scale: 240+ Clients, 44-Person Team
The problem: Client churn had spiked to 74% — a number that would end most businesses. The issue wasn't the product. It was that no infrastructure existed to catch clients before they walked out the door.
What I built: A "Performance ROI" client health scoring system that identified at-risk accounts before cancellation. Paired with a multi-year renewal tracking system (2023–2025) and proactive contract mitigation strategies, we shifted client success from reactive to predictive. I also redesigned QBRs from raw data dumps into story-driven presentations demonstrating marketing ROI.
The result: Churn dropped from 74% to 47%. Renewal performance restored above pre-crisis baseline. $150,000+ in at-risk revenue recovered. Revenue grew 29.7% year-over-year.
74%→47%
Churn Spike Reversed
$150K+
Revenue Recovered
29.7%
YoY Revenue Growth
Operational Architecture & MarTech Transformation
Transforming a Founder-Dependent Agency Into a Scalable Engine
Industry: Media Agency · Challenge: Tribal Knowledge, Year-Long Production Backlog
The problem: The agency ran on the founder's memory. No documented workflows, no standardized processes, a year-long production backlog. Every new hire started from zero.
What I built: 50+ SOPs under a formal "Operational Documentation Mandate," a full HubSpot and Asana overhaul eliminating the backlog, KPI/OKR dashboards for leadership visibility, a global workforce integration via Deel that cut onboarding costs by 30%, and the productization of Instant Social — transitioning content delivery from informal WhatsApp execution to a subscription-based model.
The result: Year-long backlog: gone. Founder dependency: replaced by systems. New hire onboarding: standardized. The agency could grow without the infrastructure cracking.
50+
SOPs & Frameworks Authored
40%
Edit Cycle Time Reduction
30%
Onboarding Cost Reduction
Change Management & Multi-Org Systems
Building Infrastructure Across Lean Organizations
Nonprofit Arts · Fitness · Real Estate · Consulting — Fractional & Early Career
The problem: A regional theatre company, a boutique fitness studio, a real estate brokerage, and a trauma-care consulting firm all shared the same challenge: operating on instinct, without systems to scale or documentation to train the next person.
What I built: At Arden Theatre, comprehensive process documentation and a paid media operation that doubled its ROI. At RE/MAX, CRM and digital tool training for 30+ agents with a 30% sales lift. At Level 1 Fitness, the gym's first-ever SOPs. At Alliance Practice, a full brand repositioning using the StoryBrand framework plus a podcast content machine converting founder interviews into multi-channel lead generation assets.
The result: 200% marketing ROI, 30% sales lift, 100% CRM adoption — and documented, replicable operational systems where there were none.
200%
Marketing ROI (Arden)
30%
Agent Sales Lift (RE/MAX)
100%
CRM Adoption Rate
Core Capabilities
What I actually do.
Revenue Operations (RevOps)
Aligning sales, marketing, and fulfillment under one operational model — so what gets promised gets delivered and delivery drives growth.
Operational Architecture
SOPs, SLAs, and documentation mandates that eliminate tribal knowledge and make organizations scalable, trainable, and acquirable.
Client Retention Strategy
Predictive health scoring, proactive renewal systems, and performance-based client success models that protect revenue before it's at risk.
MarTech & Systems Integration
HubSpot (12 certs), Asana, Deel, GA4, and workflow automation — implemented technically and adopted operationally across teams.
People Development & Retention
Radical Candor leadership, structured PDPs, and accountability frameworks sustaining 98.5% retention in high-output environments.
AI Fluency & Automation
Pioneered AI tools to produce 20 full client content plans in a single week. Built podcast content machines that automate multi-channel repurposing. Developed AEO strategy for generative AI search. Speaker at Podfest AI.
Fractional CMO
Executive marketing leadership on a fractional basis — brand repositioning, content strategy, AEO, and demand generation for growth-stage organizations that need strategic direction, not just execution.
Fractional COO
Operational infrastructure built on a fractional basis — SOPs, CRM implementation, workflow design, and capacity modeling that removes founders from the critical path and makes teams scalable.
Client Experience Architecture & CXO
Designing the end-to-end client and audience journey — from first touchpoint to renewal — using operational rigor and behavioral psychology rooted in a theatre background. The intersection where ops meets experience design.
Areas of Expertise
Keywords that match my work.
Click any keyword to read my philosophy and real-world experience with it
In Their Words
What it's like to work with me.
Rebecca doesn't just manage operations — she architects them. She walked into a situation where we were running on gut instinct and built the kind of infrastructure I didn't even know we needed. The results speak for themselves, but what I remember most is how she kept the team together while doing it.
Lee [Last Name]
Colleague / Leadership Team
What sets Rebecca apart is that she sees the whole system. She doesn't fix one thing and walk away — she understands how every piece connects, and she builds solutions that hold up. I've worked with a lot of operators. Rebecca operates at a different level.
Tom [Last Name]
Colleague / Leadership Team
Rebecca has a rare combination of strategic thinking and practical execution. She can sit in the executive conversation and then go build what needs to be built. Her work on our systems and process documentation fundamentally changed how we operate — and we're still feeling the impact.
Bob [Last Name]
Colleague / Collaborator
Working alongside Rebecca means watching someone who genuinely cares about doing things right. She brought discipline and clarity to environments that desperately needed it, and she brought heart to the people in them. That combination is rare.
Rachel [Last Name]
Colleague / Collaborator
Education & Credentials
The foundation behind the work.
M.B.A.
Organizational Management
Project Management Concentration
Eastern University
M.A.
Theatre · Nonprofit Management
Completed with Honors
Villanova University
Certifications
HubSpot (12) · Agile Scaling Practitioner · MIT Sloan Digital Marketing Analytics · Agile OKRs · Trainual Admin
Recognition
Reelies Award Winner · Podfest AI Speaker · Women in Digital & Design (London & Online) · AMA Member · SHRM Member
© 2026 Rebecca Cureton Vickers · Smyrna, GA