Biz with Becs
A Biz with Becs Playbook
The Coaching Altitude Playbook
A diagnostic tool, a teaching model, and a calibration reset for leaders who suspect the friction isn't the team.
Most performance problems aren't performance problems. They're calibration gaps between where someone is and how they're being coached. This playbook will help you see the gap, name it, and close it without making it weird.
Biz with Becs
You can't create in chaos.
What's inside
The map
Part I
The reframe
A story about the day I realized I was the problem, and the insight that grew out of it.
Part II
The model
Two paths, one climb. The teaching foundation for everything that follows.
Part III
The five zones
Growth, Overloaded, Under-Coached, Enabling, and Beyond Your Reach. What each one feels like, what's underneath it, and how to reset.
Part IV
Your coaching range
The lid you didn't know you had, why range matters more than altitude, and how to expand yours.
Part V
The 14-day calibration plan
A two-week protocol to reset one coaching relationship, including the conversation script and what to watch for.
Part one
The reframe
"I thought she wasn't ready. Turns out I was coaching her three levels too high."
The day I figured out I was the problem.
There was a stretch of months where I kept walking out of the same 1:1 frustrated. Same person, different week, same sense that something was off. She was capable. I knew that. But every time I'd hand her something to run with, she'd come back with questions instead of recommendations. Drafts that needed checking. Decisions that needed signing off on.
And every time, I'd think, why isn't she just running with this?
I told myself a few stories about it. Maybe she didn't want the ownership. Maybe she wasn't quite the right fit for the role. Maybe she was the kind of person who needed more confidence before she could really step up. I went through the whole catalog of stories you tell yourself when you're trying to understand why someone isn't doing what you want them to do.
None of them were right.
Here's what was actually happening. She was operating at a level I'll teach you in a minute, somewhere between needing direction and being able to fully own outcomes. She had judgment. She just didn't trust it yet. And what she needed from me was someone to scaffold her thinking. Ask the right questions. Help her stress-test her own ideas before she committed.
What I was doing? I was coaching her like she was already three altitudes above where she actually was. I was handing her outcomes and saying "bring me a recommendation," when what she actually needed was someone to coach her through the recommendation. I was sponsoring when she needed scaffolding. And I read her hesitation as a lack of ownership, when really, it was a perfectly reasonable response to being asked to operate at a level I hadn't actually coached her into yet.
Where I Work
Most service businesses have one root problem showing up in three places.
Here's what they look like on the surface — and what's actually underneath.
01
Your marketing is active but not working.
You're posting, sending, showing up. But the leads aren't consistent, the message isn't landing, or you're attracting the wrong clients entirely. You've hired people to help and it still feels like you're pushing a boulder uphill.
Underneath that: there's no clear story, no system, and no one with the taste and experience to tell you when something's off.
02
Your operations depend on you being in the room.
You are the process. Everything runs because you know where everything is, who's doing what, and what falls through the cracks when you're not watching. You can't take a real vacation. You can't hire without it creating more work for you. Scaling feels like building on sand.
Underneath that: there's no operational infrastructure. No documentation. No systems that work without a human — specifically you — holding them together.
03
You're winning clients but working twice as hard to keep them.
Delivery is inconsistent. Clients aren't always getting what was promised. Renewals feel uncertain. And somewhere in the back of your mind you know a client is at risk — you just don't know which one, and you won't find out until it's too late.
Underneath that: client experience isn't designed. It's happening by accident — and accidents don't scale.
The Engagement
I don't do drive-by consulting.
I come in, learn your business, and build the thing that fixes the real problem. Not a strategy document. Not a recommendations deck. The actual infrastructure.
Clarity Sprint
90-Day Build
We diagnose the root problem using CLEAR™, build the most critical infrastructure, and transfer ownership to your team. Fast, focused, built to last.
Best for: founders who need to move fast and know something is broken but aren't sure what.
Fractional Retainer
Ongoing Leadership
I'm embedded in your business, leading the work, connecting the dots between marketing, operations, and client experience. Active growth mode, week over week.
Best for: agencies and service firms in active growth mode who need senior leadership without the full-time overhead.
Advisory Retainer
Strategic Partnership
A monthly partnership for founders who are mostly sorted but want a senior set of eyes on what's coming. We meet, we think through the real questions, and I tell you what I see — before it becomes expensive.
Best for: founders who have the team and momentum but want a strategic partner who's been here before.
Outcomes-priced. Not time-tracked.
I don't send you an invoice based on how many hours I sat in your Slack. We agree on what success looks like before we start — and that's what you're paying for. Scoped to keep it focused. Priced for the clarity it creates, not the calendar time it takes.
Is This You?
This works best when —
You're running a service business doing $1M–$10M and you've hit a ceiling you can't see clearly enough to break through.
You've tried hiring people to solve the problem and the problem is still there — because the hire wasn't the issue, the system was.
You're the founder or operator who is tired of being the single point of failure in your own business.
You know something is off between your marketing, your delivery, and your client retention — but you've been treating them as three separate fires instead of one.
You want someone who will tell you the truth, build the real thing, and leave you with something that runs without them.
Just as Honestly —
This isn't for you if —
You're looking for someone to execute tasks. I lead strategy and build systems. Implementation lives with your team — and I'll help you figure out who that should be.
You want a quick fix. The Chaos Calculator will give you clarity fast. The actual work takes time.
You're not ready to change how things work. I'm not here to validate what you're already doing. I'm here to build what comes next.
Start Here
Not sure where to start?
Most people who come to me know something is wrong but can't name it precisely. That's normal. That's actually what the diagnostic is for. The Chaos Calculator is a 12-question diagnostic that identifies whether your primary bottleneck is in your marketing, your operations, or your client experience — and tells you exactly what to do about it.
OR
Five minutes. No email required until you're ready to see your result.
You built something real. Now let's build what it needs to become.